Tiger came to us with a pretty straightforward brief. Tiger Beer is an international beer that has a following in London, Paris and New York City.
Using a drop of Tiger Beer as the catalyst for the growth of an entire city felt like an interesting graphic angle.
Role: Senior Art Director, Saatchi & Saatchi Malaysia
Credits shared with Primus Nair, Davina Tan and Gigi Lee
In collaboration with Damon Duncan of Oktobor
Executive Creative Director Credit: Adrian Miller